Resources & Insights

Beyond Cameras & Monitoring: The Power of AI-Driven Security Insights

July 16, 2025

Is your company struggling to justify the investment in crucial electronic security systems? Too often, essential security upgrades are delayed until after a costly incident occurs. But what if your security infrastructure could do more than just protect against loss? What if it could actively contribute to your business’s efficiency and bottom line, creating a clear return on investment (ROI) that accelerates procurement?

Transform Your Security Cameras into Business Intelligence Powerhouses 

The video security camera is now the most prevalent “edge device” in the Internet of Things (IoT). While the US market has typically lagged behind some other markets in Europe and Asia, the adoption of video surveillance is nearly universal. While traditionally used for surveillance and post-incident investigation, the landscape is rapidly changing. Leading security camera manufacturers are embracing the AI revolution, not just for enhanced security applications, but to optimize business operations and unlock a world of possibilities for detection, identification, and notification of events related to manufacturing, logistics, retail analytics, patient care, and more. 

Vision Technologies partners with leading camera manufacturers to bring these capabilities to our customers. In the past few years, we have seen specific analytics like character recognition (as in license plate capture), object classification (color of vehicle, clothing, gender, etc.), and weapons detection being deployed more commonly.  More recently, however, we’ve been given the opportunity to create custom analytics using features like Intelligent AI to “teach” cameras to recognize items that are meaningful to specific end-users.

Take a whiskey distillery, for example. The distillery can utilize custom AI to identify and count specific types of barrels as they move through the barreling, storage, and shipping processes. How?

  • Reference images are uploaded to the cameras and then a trial period is launched to refine the recognition of the defined object.
  • These events are then collected, counted, and time referenced to be displayed in reports, charts or graphs.
  • Management can then use these reports to track and improve efficiency of their operations, monitor inventory levels, and more.

This type of functionality is a leap forward from the traditional use of the video surveillance system in the past, which was mainly for investigation and documentation of a breach after an incident had already occurred.

Beyond Security: A Strategic Asset for Your Business 

No longer just a tool for post-incident investigation, your electronic security system can become a strategic asset, providing real-time operational insights and a measurable ROI. Unlock the full potential of your security infrastructure and drive business value beyond traditional physical security.

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